sábado, 5 de junio de 2010

Binding Android: Mtk Makes Google Phone Develop Towards Replica Direction


Being considered as father of replica, cellphone chip manufacture MTK recently disclosed to the media, Android mobile phones program will be drew a charge in the middle of this year; MTK CFO Yu Ming-to expressed, Android things has a little connotation, application platform is simple, MTK will develop more applications so as to provide customers one-stop service.


The move drew attention from net users. some thought MTK turning to Google Android platform will be beneficial to the cellphones massification; but some held dissenting ideas, considered MTK as king of replica, where are, where unlucky.


Why should MTK turn to Google Android? Maybe the following reason can explain. Firstly, customers' support to Google Android was on the rise, market prospect is brighter and clearer. According to the report, in the past one year, Samsung, HTC, LG and Motorola etc. mobile tycoons join in Android group in succession, and expressed will publish Google Android mobile phones. Besides, China Mobile, China Unioncom and China Telecom also acknowledged Google Android platform and promote vigourously. MTK smart mobile phones turn to Android; it is obviously conductive to its customer finalist carriers' custom.    


Secondly, Google Android is more representative of the future direction of smart phones. Android itself based on the platform of the open source operating system, Linux code can be downloaded free via internet, however, Microsoft charge a certain fees from users. Meanwhile, Android Market is more open. In the Google Android Market, all the developer can upload contents after registering, and all the uploaded contents can be found out immediately in the Android Market, which changed the old obtaining way through charging. Currently, Android applications has more than 20 thousand, moreover, the number had just about 10 thousand last year, almost increased with a speed of 4000 per month.


Furthermore, Android applications growth speed can be already comparable with Apple App Store, therefore, it is beneficial to MTK use Android copy iPhone's business model, which is also the most important point that MTK turns to Google Android.


But, Google Android platform is not money tree, MTK still faces arduous challenge. MTK's "replica" solution cause some cellphone manufactures technology deletion, thereby make "replica phones" expand, cellphone homogenization will be serious, and competitiveness is poor. So, some net users considered MTK join in Google Android is not necessarily a good thing, which will make Google Android mobile phones towards cheap copy direction


At the same time, it also faces competition from Google Android platform. Android not only faces competitions from Microsoft, but also its relying operational Linux operating system. In the field taken hold by Microsoft, users who are familiar with Window system may be in hesitation to adopt new operating system.




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